Misinterpretation is especially true when people email and text each other and inevitably insert their own beliefs about what the other person is thinking. When we do not know all the facts, or when communication is unclear or nonexistent, it is human nature to make assumptions that are often wrong. We are all guilty of projecting what we think onto others. I encourage you to read the agreements and apply the leadership principles to your life. It reinforces how I live my life personally and correlates to my profession in the customer experience (CX) field.įrom Ruiz’s four fundamental principles, I’ve drawn lessons on leadership, humanizing business, and creating satisfying experiences. While listening to the audiobook, I had an epiphany as to why the book affects me more than any other. My all-time favorite is The Four Agreements by Don Miguel Ruiz. Many self-help books drive positive changes and personal growth. Leadership Article Originally Featured in Forbes August 3, 2020